In collaboration with Into Green, an initiative by EILO member VHG in the Netherlands, the first edition of EILO’s International Green Newsletter was launched on 10th of October 2014. This newsletter is published six times a year and distributed to all members of the EILO in their respective countries. These currently consist of 5 international sector associations for interior landscapers. The aim is to keep members informed of EILO activities in Brussels, to share knowledge and to exchange information and key developments in the members’ countries.
Every newsletter will also include a number of articles with links to www.intogreen.en. This website is developed in the Netherlands and regularly has new content on greenery in buildings. Background information based on research which helps to demonstrate the added value of greenery, but also a site with beautiful images and ideas to inspire potential customers. This website is already a great success in the Netherlands. It is a popular topic of discussion and is often shared on social media (Twitter, Facebook and Pinterest). Over the next year EILO plans to roll out the website across Europe, with German and French translations. In so doing, your sector association aims to convince potential customers and politicians that plants are more than decoration alone.